Lawyers may use email to solicit potential clients so long as they obey restrictions in ethics rules and don’t violate other laws, Ohio’s professional conduct board advised April 7 (Ohio Bd. of Prof’l Conduct, Op. 2017-03).
The board also said lawyers may allow a lawyer referral service or lawyer advertising service to send an email solicitation on their behalf, provided that the communication complies with the Ohio Rules of Professional Conduct.
The opinion replaces a 2004 opinion that covered the same subject under Ohio’s former ethics code, which didn’t address electronic communications.
The now-withdrawn opinion “discouraged” lawyers from .
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